Cookie Policy
Last updated: February 2026
1. What are cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide information to website owners, and to improve the user experience.
2. How we use cookies
The EfficiencyAI website (efficiencyai.co.uk) uses a small number of cookies. We do not use cookies for advertising or behavioural tracking. Below is a full breakdown of every cookie used on this site.
Strictly necessary cookies
These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions you take, such as submitting a form.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Bot management. Distinguishes between humans and automated traffic. | 30 minutes |
Analytics cookies
These cookies help us understand how visitors interact with the website by collecting and reporting information anonymously. We use this data to improve the site.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data about how you use the website. | 2 years |
| _ga_* | Google Analytics | Used by Google Analytics 4 to persist session state. | 2 years |
Google Analytics data is anonymised and we do not share it with third parties. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
Functional cookies
These cookies are set by third-party services embedded in our pages. They enable features like our contact form and AI readiness quiz.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| Cognito Forms cookies | Cognito Forms | Required for our embedded contact form and AI readiness quiz to function, including saving progress and preventing duplicate submissions. | Session |
3. Managing your cookie preferences
Most web browsers allow you to control cookies through their settings. You can usually find these in the "Options" or "Preferences" menu of your browser. The following links may be helpful:
Please be aware that restricting cookies may affect the functionality of this website. For example, our contact form and AI readiness quiz rely on Cognito Forms cookies to work correctly.
4. Third-party services
We use the following third-party services that may set cookies on your device:
- Google Analytics 4 for website usage analytics. Google's privacy policy is available at policies.google.com/privacy.
- Cognito Forms for our contact form and AI readiness quiz. Cognito Forms' privacy policy is available at cognitoforms.com/legal/privacy-policy.
- Vercel for website hosting. Vercel's privacy policy is available at vercel.com/legal/privacy-policy.
5. Changes to this policy
We may update this cookie policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. We encourage you to revisit this page periodically to stay informed about our use of cookies.
6. Contact us
If you have any questions about our use of cookies, please contact us at hello@efficiencyai.co.uk.