AI Insights
Honest, practical content on AI for SMEs. We publish the things other consultancies won't: real costs, failure rates, and honest assessments.
Why Your AI Project Failed: It Wasn't the AI, It Was the Requirements
The 80% stat unpacked - what 'non-technical failure' actually means, and how structured business analysis prevents the top 5 AI project failure modes.
How to Write an AI Brief That Gets Accurate Vendor Quotes
Why AI vendor quotes vary by 300% for the same project - and how a structured brief with proper requirements fixes that.
What Does an AI Project Actually Cost? A Transparent Guide for SMEs
Real cost breakdowns at different scales. £5k, £25k, £50k, £100k+. What you get at each level, and when AI is NOT worth the investment.
What Is Fractional Business Analysis? (And Why AI Projects Need It Most)
What fractional BA means in practice, why the model works better than full-time for project-based work, and why it's the missing piece in AI consulting.
The Pre-Mortem: 5 Questions to Ask Before Hiring an AI Consultant
Red flags to watch for, questions that separate good consultants from blaggers, and why 'we'll figure out the use case later' is a warning sign.
Why We Don't Sell 'AI Magic': The Case for Boring, Practical Automation
The most valuable AI applications are often unglamorous. Why process automation beats shiny demos, and our philosophy of practical, measurable wins.